As of this writing, it’s only seven (7) weeks until VMworld 2018 US? Seems like seven (7) weeks is still plenty of time before we need to pack our kit and head to the airport…
But by other metrics, it’s going to get here faster than anyone wants…including the team here at Underground Central. We’ve got our homework still cut out for us: finding additional sponsors, announcing committed sponsors, finalizing session topics, populating the panel membership, coordinating with the venue for catering and audio-visual, etc.
But no worry…we’re veterans at this (this is our twelfth year!) and plan to have everything ready & in place for you when you arrive at Beerhaus on Sunday afternoon.
That’s right: We’re essentially “reverting to snapshot” from last year, doing pretty much the same venue and timing. Like last year, we’ll be starting the Opening Acts sessions at 1pm, running them back-to-back until 4pm. The kitchen & bar at Beerhaus will be open, but remain unsponsored for the panel sessions: you’re on your own to pick up the tab. If you’re not interested in eating there, best plan is to do lunch prior to arrival…and there are many, many options in the vicinity of New York New York Resort and Casino, the major landmark near Beerhaus.
MARK YOUR CALENDAR
Opening Acts: 1pm — 4pm PDT
VMunderground: Evening PDT
Beerhaus (at the Park)
3784 S Las Vegas Boulevard
Las Vegas, NV 89109
The evening VMunderground party will start after the staff resets the venue space from the panel sessions; we’re still coordinating the exact time for the doors to open, but you can plan on it being after 7pm and no later than 8pm…
As mentioned in the first paragraph, we’re still seeking sponsors, so we aren’t planning on being able to commit to a zero-cost ticket for the party (as always, Opening Acts is a free event for all participants, but we’ll be requesting you to register for free reservations to help us get an idea of how full the venue will be). Like the last few years, we’ve needed paid tickets to “get us over the finish line.” so we’ll be selling party tickets once we’ve been able to finalize the sponsor slate.
And on that note, we’ll also begin announcing our committed sponsors this week; they’re the ones that really make this all possible, and will be an alternative option to purchasing party tickets. Keep an eye on the @VMunderground Twitter feed for new announcements–as well as the 2018 Sponsors page on this site–for more news on sponsors.
Join us for the 4th annual Opening Acts at VMworld US in Las Vegas on Sunday, August 27th. This year, we’ll be at Beerhaus at the Park next to New York New York casino. Here’s a fancy map link for your mapping pleasure!
As always, we strive to find just the right combination of snark, wit, and smarts in each and every one of our panelists and moderators. The only missing ingredient is your winning personality and friendly smile. Space at Beerhaus is limited, so please reserve your seat today.
- Moderator: John Troyer (@jtroyer)
- Moderator: Jody Tyrus (@jtyrus)
I think the Opening Acts panels that we’ve hosted for the last few years as the daytime part of the VMunderground event might have become my favorite part of the day. One of the fun things we get to do with the community is decide the topics that we are going to host, and as usual, this year there were lots of great suggestions and lots of lively internal debate on which to choose.
One that stood out for me, for a number of reasons we’ll discuss, had to do with language, and specifically how marketing teams can use language in all sort of ways, both for good and for evil.
In my experience, there are two kinds of ways that people get pedantic about language in our industry. First, there are the people who constantly correct people on the use of there/their/they’re (@millardjk), the people who lament the lack of an edit button on Twitter, and the people who freak out about the improper use of words whose spellings are close but whose meanings are completely different, like premise and premises (@ucs_dave).
The second kind of person, of which I admit to being one of, sees how the definitions of words and phrases can be deliberately and systematically changed over time. For me, this is a far worse offense, because it’s designed to deceive. Back in the day I wrote an entire blog post about this phenomena, and while it’s a much more devious use of language, it doesn’t seem to get the same level of scrutiny and scorn as the poor person who dares to use “premise” incorrectly.
In either case, language is a powerful thing, and how it’s used, where it’s used, and the patterns we create and reinforce can have a significant impact on perceptions and buying habits. If you are interested more in this idea, there’s a lot of great academic articles out there, but here’s one of my favorites.
Join us at Opening Acts to talk about language, buzzwords, bullshit, marketing and the power of words. This should be fun!
Have you ever been out socializing with your IT peers, and somehow the topic shifted to some data center horror story? Whether it’s the “zero U switch” that was only supposed to be temporary; or the accidental “rm –r /”; or that time you deleted the wrong LUN (raises hand, hangs head). We all have one or more in our collective history that we occasionally bring back out, dust off, and (hopefully) share to the amusement of all.
There are also those failures that you never bring up. You know, the ones that other folks call “RGEs” (Resume Generating Events). The “cautionary tale.” The sort of thing that, in hindsight, you can’t imagine why you thought it would be a good idea.
And then there are the failures that you were sure would be successes: the exam you almost passed, the project you declined, the proposal—or VCDX defense—that you poured blood, sweat and tears into only to have it rejected.
Aside from “fail,” what should all of these things have in common? All should have been learning experiences.
With a nod to the old saw of “What doesn’t kill you makes you stronger,” we present a group of panelists who have risen to personal and career success, not through a string of only positive achievements, but through reasoned risk-taking, occasional bad luck… and failures.
One idiom all IT professionals know to be true is “the one constant is change.” Nature adapts and changes over time. TV series shift over time. People come and go into your life. Enterprise IT is always chasing a more efficient and simple solution.
As we humans mature from childhood into adolescence, many changes occur. We get bigger and our internal systems change. Our interests change. We struggle to find purpose. Our friend groups change, sometimes turning friends into enemies and enemies into friends. The IT industry and the companies within it also go through similar growing pains.
Another common idiom that seems to ring true in multiple facets of life is “it takes a village to raise a child.” In the IT industry, most companies start with only one or two products and very few of them can make it from startup to self-sustaining (or a marriage to another company) without a system of support around it. This system is usually composed of other vendors, customer advocates, and third-party industry “watchers” who help to promote interesting products/concepts.
As these companies mature their one or two initial products, they almost always find an inflection point where they find the need to diversify their portfolio in order to remain competitive and maintain the growth they experienced before. This often leads to changes in interest and a struggle to find new purpose (often referred to as a pivot). Sometimes these pivots create friction with their old partners and friends. Sometimes they draw closer to and create partnerships with old enemies.
VMware appears to be in the midst of this awkward adolescence-like growth phase. They’re creating a bunch of new products far from the core hypervisor. Their primarily purpose is now cloud and management technologies. They’re directly competing with companies that have ridden in the wake of VMware’s success (see: Veeam, Cisco, every storage vendor). They’re even creating significant partnerships with old enemies like AWS.
The community is also being affected. Newer technologies that VMware isn’t reacting to quickly enough (e.g. containers) are drawing people away from the VMware community. This is causing a reduced focus in the ecosystem sponsors on organizations like VMUG and the myriad of VMworld community events, causing struggles to find sponsors to keep VMware-focused events afloat.
This is a topic hitting us directly at VMunderground and vBrownBag, so we decided to have an open discussion during Opening Acts. One of our panels will be dedicated to discussing how the industry matures and how technology, ecosystems, and communities are affected when vendors mature or move from innovation to sustaining.
We’re pleased to announce the Opening Acts 2016 panel lineups!
Note: Opening Acts is completely free, but we’d like folks to reserve a spot so we can monitor the space’s available capacity.
I imagine that we’ve all asked ourselves, “Where do I take my career from here? How do I prepare for the next step? What, exactly, do I want to do?” In this panel, we’ll discuss these topics as well as acting professionally on social media even when you’re in competition with other folks in technology, tips on how to cope with imposter syndrome, and how to maintain a healthy work/life balance.
- Moderator: Gina Minks (@gminks)
New Age / Next Generation IT (12pm)
Technology is changing. “Virtualize all the things!” was the refrain from past years, but emerging technologies and solutions such as containers and their orchestration, network virtualization, and cloud-native applications are quickly altering how we approach IT. In this panel we’ll discuss these topics, and explore ideas on what’s next.
- Moderator: Jody Tyrus (@jtyrus)
vBrisket Lunch (1pm)
Great BBQ’d food and casual technology conversations with peers.
Storage & Hyper-converged (2pm)
Storage is and will continue to be a hot topic. The market is crowded with storage startups and incumbents, and it’s easy to get lost in the noise. This panel will explore the pros & cons of various storage technologies (traditional, hybrid, all-flash) and hyper-convergence.
- Moderator: Scott D. Lowe (@otherscottlowe)
Managing an IT environment at scale can be challenging. We’re all human and make mistakes that often lead to not being able to meet the demanding needs of technology consumers. We’ll explore various methods of automating IT configuration management, new ways for IT to interact and cooperate with software development, and adopting new concepts such as infrastructure as code.
Eventbrite is all setup. The schedule is set. Here’s what you need to know.
We’ve combined the ticketing process for VMunderground, Opening Acts, and the vBrisket lunch at Opening Acts into a single process. Tickets for all events will be available here: https://www.eventbrite.com/e/community-events-at-vmworld-2016-us-tickets-26600043446. (If you want the vBrisket VMworld Bus Tour, you want to head over here: https://www.eventbrite.com/e/vbrisket-vmworld-bus-tour-tickets-25211421039)
Go ahead and head on over to our Eventbrite now to review the FAQs.
Here’s the big part, everyone has been waiting for: Tickets will become available at 2:00 pm PDT/2100 UTC on 28-July 2016. No time is ideal for all parties, so we tried to pick the best time for the majority of timezones. Put it on your calendar. Setup an alert on your phone. Tell the family (work or personal) you have an important commitment at that time.
As a reminder:
- VMunderground will be charging $25.
- vBrisket (lunch at Opening Acts) will be $5.
- Opening Acts will remain completely free, but we still want get a count ahead of time, so please pick up a reservation even if you’re just planning on Opening Acts.
All are limited due to budget and venue restrictions, so be ready at release time!
UPDATE: The first big rush is past, and there are still tickets left as of 1800h PDT. If you don’t have a ticket, it’s worth the click to see what’s available…
For many years we’ve heard from VARs and smaller vendors who are interested in supporting VMunderground. For a variety of reasons, we’ve not been able to make that happen. But this year is different…
We’re happy to announce a limited time offer to become a VMunderground Community Supporter.
It’s a lower cost option, but will provide you a few tickets and recognition on our sponsorship signage and tweets.
If you’re a VAR or small business and want an official/unofficial presence at VMworld (even if you don’t have a booth), you now have a great option. We even made it easy for everyone, just fill out the form and swipe your credit card over here: https://squareup.com/store/vmunderground. But time is short, so get there quickly if you want to join us in Vegas!
At long last, here’s the details for VMworld 2016’s Warm-up Party as a Service. (TL;DR, see the bolded items, but I think you’ll want to read the rest anyways).
WHAT: A pre-VMworld US party
WHY: To get old and new friends together to kick-off the week in a relaxed, friendly atmosphere to set the week off right
Now, before we get into it, we want to preface our announcement with a little bit of background. Finding sponsors this year was hard. With US presidential elections, Brexit, a massive vendor acquisition/merger, and a cooling off of the VC and IPO markets, vendors don’t seem to have a lot of money to spend. That has affected our plans. Some of you will not be happy, but this is better than nothing. Hopefully you’ll agree. If not, remember that we’re just a bunch of introverted nerds wanting to get together to support the community.
On to the plans….
This year, VMunderground will be held August 28th, 2016. For those not keeping score, that’s exactly 5 years after our last round in Las Vegas (August 28th, 2011). And this happens to be the 10th VMunderground. Needless to say, nostalgia weighed heavy on the group this year, so we decided to aim for sacred VMunderground…well…ground.
WHERE: Nine Fine Irishmen, in New York, New York Hotel & Casino
Now, those who attended the party 5 years ago may be saying: “I don’t remember Nine Fine Irishmen being as big as City View was last year.” If you said that, you’d be correct. While we did have great plans for making this venue work with the much bigger attendance numbers, circumstances (see the preface paragraph) led to the venue being the right size after all.
WHO: 550 of our Sponsors and VMworld compatriots
Of course, timing is everything, and this reduced buyout of the venue has left us in a bit of bind with a double whammy.
WHEN: August 28th, 7-10 p.m.
Yes. That is the same time as the Inaugural VMUG Member Party. We have been talking to VMUG for months now trying to coordinate as best we can, but this was unavoidable. We’re excited to see them launch their own event and wish them the best of luck with it. I’m sure we’ll both have enough attendees given the size of VMworld.
HOW: Tickets. Yes…tickets.
Given the reduced size of the venue, paid tickets will be required to get in the door at the beginning of the party. We will be opening up an Eventbrite page to acquire tickets soon, so keep an eye/ear/Tweetstream open for more details very soon. We’re going to do a single process for Opening Acts, vBrisket, and VMunderground to make it as streamlined as possible. Be prepared:
- VMunderground will be charging $25 (see preface paragraph).
- vBrisket (lunch at Opening Acts) will have a $5 charge to their expenses.
- Opening Acts will remain completely free if you can resist the BBQ smell, but we still want get a count ahead of time, so please pick up a reservation even if you’re just planning on Opening Acts. We won’t restrict Opening Acts to only registered attendees, though.
Not the plans were were hoping for, but think of it this way: where else are you going to get a full BBQ lunch sandwiched in-between 4 hours of learning from your peers AND 3 hours of food and drink with the VMworld “who’s who” for only $30?
See you in Las Vegas!!
Plans are starting to come together, and we’re tired of sitting on some of this fun information, so here’s our first dump of official details.
As we revealed last week in our Planning Your VMworld 2016 Trip post, Opening Acts is on. We’ve had two good years of success running two panel stages concurrently to provide 3 hours with 6 sessions. One common complaint we’ve received: “Why do you make me choose between all these great panels?!” So, given this request and venue limitations in Las Vegas, we decided to play with the formula a bit this year.
For 2016, we’re going to run 4 panel sessions sequentially: Show up for the entire time and you’ll catch all the panely-goodness. This meant moving Opening Acts forward by an hour to noon, which put us into lunchtime. If there’s one thing we know will get conference-goers riled up, it’s food! As fate would have it, about the time we made this decision another great community group (who we’ve wanted to find a way to work with anyways) approached us about sponsoring lunch during Opening Acts.
Please join me in welcoming vBrisket to the Opening Acts family!!
That’s right! Opening Acts now offers you technical knowledge AND BBQ!
So here’s the schedule for Opening Acts on Sunday, August 28, 2016:
- 10:45am – The doors open
- 11:00am – Panel Session 1
- 12:00pm – Panel Session 2
- 1:00pm – BBQ lunch by vBrisket
- 2:00pm – Panel Session 3
- 3:00pm – Panel Session 4
- 4:00pm – Fin.
The panel sessions are still not defined yet. You still have time (assuming you’re reading this before May 31, 2016) to help us decide on topics (and possibly offer yourself up as a panelist). Just go fill out this form: https://docs.google.com/forms/d/1MtGcD3C4k2vGjvTPthgiyjONWrO1zx5gFrautroj6AA/viewform
Finally, if BBQ is your thing, the vBrisket team has an AWESOME opportunity available to both fill your mouth with meat (yeah, I know…) and help you get to Vegas right on time for Opening Acts. You should definitely check it out, especially if you live in Chicago, Kansas City, or Denver (or any points along that route). See all the details here: http://www.vbrisket.com/vbrisket-bus-tour-to-vmworld-2016/.