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Hello 0x7E2

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As of this writing, it’s only seven (7) weeks until VMworld 2018 US? Seems like seven (7) weeks is still plenty of time before we need to pack our kit and head to the airport…

But by other metrics, it’s going to get here faster than anyone wants…including the team here at Underground Central. We’ve got our homework still cut out for us: finding additional sponsors, announcing committed sponsors, finalizing session topics, populating the panel membership, coordinating with the venue for catering and audio-visual, etc.

But no worry…we’re veterans at this (this is our twelfth year!) and plan to have everything ready & in place for you when you arrive at Beerhaus on Sunday afternoon.

That’s right: We’re essentially “reverting to snapshot” from last year, doing pretty much the same venue and timing. Like last year, we’ll be starting the Opening Acts sessions at 1pm, running them back-to-back until 4pm. The kitchen & bar at Beerhaus will be open, but remain unsponsored for the panel sessions: you’re on your own to pick up the tab. If you’re not interested in eating there, best plan is to do lunch prior to arrival…and there are many, many options in the vicinity of New York New York Resort and Casino, the major landmark near Beerhaus.

MARK YOUR CALENDAR
Opening Acts: 1pm — 4pm PDT
VMunderground: Evening PDT
Beerhaus (at the Park)
3784 S Las Vegas Boulevard
Las Vegas, NV 89109

The evening VMunderground party will start after the staff resets the venue space from the panel sessions; we’re still coordinating the exact time for the doors to open, but you can plan on it being after 7pm and no later than 8pm…

As mentioned in the first paragraph, we’re still seeking sponsors, so we aren’t planning on being able to commit to a zero-cost ticket for the party (as always, Opening Acts is a free event for all participants, but we’ll be requesting you to register for free reservations to help us get an idea of how full the venue will be). Like the last few years, we’ve needed paid tickets to “get us over the finish line.” so we’ll be selling party tickets once we’ve been able to finalize the sponsor slate.

And on that note, we’ll also begin announcing our committed sponsors this week; they’re the ones that really make this all possible, and will be an alternative option to purchasing party tickets. Keep an eye on the @VMunderground Twitter feed for new announcements–as well as the 2018 Sponsors page on this site–for more news on sponsors.

It’s that time again.

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It’s on.

August 27 may seem like a long time away when you’re looking at it from March 27, 2017, but VMworld 2017 US is going to be here sooner than you think. This small band of geeks has kicked off the work that goes on behind-the-scenes in order to stand up the community’s longest-running pre-conference party…

Make your plans.

We’re planning another round of Opening Acts panel sessions. And as before, we’ll be reaching out to our community to provide direction on topics. Like 2016, we’ll start before lunch on Sunday, 27-Aug, so when registration is open, you’ll want to take that into consideration when booking flights and hotels.

We’re also planning a bit of a party. It’ll happen sometime after Opening Acts concludes, but will definitely happen on the same day. And because this is VMunderground, we’re not going to tell you where or when until much, much later.

The Community Approach to VMworld

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I’ve been around the VMware/VMworld community for awhile now. Pretty much since the beginning. The community began in the very early VMworlds, when guys like myself and Jase McCarty were paired up for a lab session, and while hanging out in the beanbag chairs on the last day when a random group of us discussed the logistics of getting the beanbag chairs out of the conference center and through the airports and airplanes to home.

While I did not help to start VMunderground 11 years ago (all credit for that goes to my good friend Theron), I got involved early on and helped it grow and keep on going.  During that time, several other community events got started using a similar model: create an opportunity to give vendors an opportunity to support the community. This has led to vRockstar (the European cousin of VMunderground), vBrownBag TechTalks (an amazing way for individuals to help educate attendees and non-attendees), Spousetivities (which has given so many of us, including myself, a way to try to maintain a better work-life balance even at conferences), and Opening Acts.

Two years ago, all of these groups got together to see how we could support one another.  We all run on shoestring budgets (trust me, none of us are getting rich, and some are even injecting personal money), so there wasn’t a possibility of financial support.  What we decided to do was to create an easier (and cheaper) path for sponsors to sponsor all of us. Thus was formed the VMworld Community Sponsorship package, with the intention to make it very simple to find and sponsor multiple events at VMworld in order to get their company name out in front of the people that have the largest collective influence at VMworld: the vCommunity.

If you are a vendor, VAR, or community group and are looking to make a mark in the VMworld community, or simply want to give back to the community for all they’ve done for the industry, this is your best opportunity.

If you are an end user, blogger, or vExpert, make sure the vendors, VARs, and community leaders you work with understand what the community really does for one another and how big a part of the VMworld experience these events are for you (and could be for them).

We’ll have more info about our events announced soon, but we’re already getting budgets set, venues picked, activities narrowed down, and most importantly, getting sponsors lined up. If you’d like to help sponsor, please let us know: sponsorship@vsquaredb.com

-Brian

Wrap-up, 2016-style

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The day (and night) passed without so much as a hiccup, and VMworld 2016 US has come and gone…

We’d again like to thank our generous sponsors, without whom these events couldn’t occur.

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Of course, without attendance and community interest, the sponsors wouldn’t have any reason to help out; so without further ado, photos documenting Opening Acts and VMunderground attendees can be found here.