Every year, we try to put together something new to improve the VMunderground experience. In the past, it’s mostly been based around increasing the number of people we can accommodate, which has required ticketing and venue changes over the years. Last year, we feel we found the proper venue to enable us to bring in the right number of people, with room to still grow. To that end, we were able to eliminate the need for tickets this year.
Last year, we worked with the vBrownBag crew to add an educational component to what we provide. Already having a large venue we simply added additional hours to the venue rental and were able to introduce Opening Acts. This proved to be such a huge success that I ended the event realizing that we couldn’t NOT bring Opening Acts back. Fortunately, the level of success didn’t necessitate too much improvement, so you’ll see some minor tweaks, but they’ll be minor.
A common criticism of the traditional conference circuit is the overemphasis on alcohol consumption. While most of the VMunderground crew are perfectly happy to network over a variety of alcoholic beverages, by no means is that a requirement for any of us. I have great conversations all week at VMworld over coffee, soda and even water, so I am by no means pushing off the fun conversations for when the beer flows. To provide better options to those who prefer (or simply cannot) partake in the “adult beverages” we have added a full smoothie bar to the menu at VMunderground.
This year, we also wanted to improve the ability for community events at both VMworld conferences to obtain sponsors, so we gathered with the teams that put on vBrownBag TechTalks, Spousetivities and vRockStar to put together a series of packages to make it easy for vendors to sponsor multiple of these events in one shot. The feedback (and signup rate) have been very positive. I’m proud to announce the following sponsors have chosen to take advantage of these packages and will be the first to take advantage of this opportunity:
We’d like to give special thanks to these companies for truly getting and appreciating our little community. VMworld simply would not be the same without companies like these. Give them (and all our sponsors) a special thank you before VMworld, then stop into their booths during the show to let them scan your badge and give your appreciation in person!