2014—The Breakthrough

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You’ve already seen the posts about Opening Acts, so it’s finally time to pull back some of the covers on our EIGHTH presentation of The VMunderground. With the genesis of Opening Acts, we see this is a breakthrough year for community; with this beginning, we hope you agree that there are NO LIMITS to what we can accomplish!


We’re happy to announce that this year’s party will be held in the beautiful City View at Metreon (4th & Mission), making it—as promised—conveniently close to the main VMworld 2014 US campus at the Moscone. As in previous years, we’ve lined up a stellar group of sponsors—both new and returning—which will be revealed slowly as we get closer to the big date.

Enough of the tease! Here are the details we’re willing to share at the moment:

Who: Anyone with a VMunderground 2014 Wristband (more on that in a future post!)
What: A social event: food (heavy apps & desserty stuff, but don’t be “that guy”: eat a meal before you come!), beverages (soft drinks, beer & wine), great peers, great conversations!
Why: Shake off the rigors of travel to San Francisco and prepare for an exhausting week of the annual VMware love-fest!
Where: As indicated above: City View at Metreon
When: Sunday, August 24, 2014. 8pm to 11pm
How: Walk up; get checked in; have fun!

Keep an eye on this blog, and follow @vmunderground on Twitter for more information!

Heating Things Up

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We’re less than 6 weeks away from the inaugural Opening Acts and VMunderground events at the start of VMworld US 2014, so we’re starting to turn the heat up on our information flow. Only a couple of items with this post, but they’re important:

1) We’re starting our sponsor announcements. These are the folks that allow us to put these events in motion; please bookmark our 2014 Sponsor page and show some love to all the companies and organizations that appear here. Plan to visit them during the show, too, and let them know you appreciate their involvement.

2) We officially announced the ticketing & registration for Opening Acts. We told everyone when & where it’s happening; we also told everyone that OpeningActs (The Sessions) and VMunderground (The Party) will share the same venue but occupy different time slots. If you’re the savvy IT folks we know you to be, you’ve figured out where the evening’s activities will take place.

3) Given the proximity of The Party to the main VMworld campus, we have no doubt that people who hesitated to attend last year (due to distance) will be flocking to it this year. This means we are going to have a paid ticket process similar to last year–a variety of times and days-of-week to cover the global community, plus some special releases at some VMware Community events–with details on the process & “rules of engagement” to be announced.

That’s all for now, but keep this blog site bookmarked for additional details and announcements!

Tickets and Registration

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With registration for VMworld 2014 opened and the content catalog available for scheduling, the VMunderground team is starting to get questions about how to get into The Party.

As in previous years, The VMunderground Party will be open to ticket holders first; then as long as there’s capacity, conference badge holders will be admitted.

TL;DR: You can get a free ticket by receiving one from a sponsor or participating in Opening Acts. Paid tickets will be announced at a later time. Read the rest of this entry »

Introducing: Opening Acts

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As has been intimated on Twitter and through teasers on the vCommunity Podcast, the #VMunderground and #vBrownBag teams have joined forces for 2014 to bring a new type of community-driven event to anyone willing to come into San Francisco for VMworld 2014 a little bit early.

While it’s true that the mission of the two organizations are quite different in their approach to community participation—#vBrownBag is about education and happens year-round, independently of VMworld; #VMunderground is a party held prior to VMworld US—we do have some important synergies:

  • We are all about community participation
  • We absolutely support the “work hard+play hard” ethos

So how do these things come together, yet avoid kicking the shins of the VMworld giant as well as avoid cannibalizing #vBrownBag TechTalks? We believe we’ve got something here…

We are pleased to introduce “Opening Acts.”

Opening Acts will be a series of group/panel discussions over the course of a few hours on Sunday afternoon. Whiteboards will be present, but no slides or PowerPoint.

Like a concert, where you have a major big-name act that draws the crowd, an opening act is often used to warm up the audience, get the mood and tone set for the headliner. The VMunderground party has often referred to itself as a “Warm-up Party (as a Service);” Opening Acts is going to be a Warm-up Pre-con (as a Service). The idea is to get discussions started to get into the mindset for the conference.

And here’s where you—our community—come into the picture: We need feedback on what needs to be covered—and who you think should be there—to help push the conversation. We’ll have time and space set aside for sessions, but the number, topic and duration of each will be determined by those planning to attend. Nothing is off limits: Want to start to the discussion early on disruptive new technologies like hyperconvergence or the growth of flash storage in the datacenter? Fine. Want to chat about licensing challenges in a multi-vendor infrastructure? Fine. Want to talk about techniques to study and prep for certification? You bet. Do you think the authors from the five top vBlogs for 2014 (Duncan Epping, William Lam, Frank Denneman, Cormac Hogan and Scott Lowe) should be there? Sure: we’ll ask them—and any other community members you suggest in the form—to come join us.

Please give us a few minutes of your time to complete this Google Form so we can get a sense of what will be of most interest. It shouldn’t take long, but will give us valuable input into making this a great event.

 

 

2013—It’s On Like (Software Defined) Donkey Kong!

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As VMworld 2013 looms over the horizon with urgings to “Defy Convention”—the theme celebrating the tenth iteration of the event—an original crew of convention-defiers have instead “stayed the course” and are pleased to present the seventh convocation of the VMunderground.


As usual, a great (and growing!) lineup of sponsors is in the works; those will become public as we get into August, but it’s with thanks to them that we should be able to support the largest gathering in the history of the event.
The venue with which we’re in final negotiation (Terra Gallery) should be close enough to the main conference area for walking, yet far enough away to give attendees a different look at our host city than the view we’ll have in the following days of the conference.
We’re making the details intentionally vague for now; the point of this post is to confirm the rumors: VMunderground will happen, and it’ll be Sunday, August 25 from 8—11pm.
This timing should leave plenty of time for attendees to participate in other, earlier community and conference events that precede the Welcome Reception.
Keep an eye on this blog and the @vmunderground twitter feed for more official announcements, as well as the community interaction that will emerge with the #vmunderground hashtag.

2012-Shaking Things Up

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For the last few years, a small, unofficial crew has been organizing a rapidly growing event to meet up, have a few drinks, socialize, network, and generally get psyched up for vmworld the night before it all gets started. This started as a community effort and we remain true to our roots this year.

This will be year 6.  (Crazy right?!)

We’ve got AWESOME sponsors.

Get ready.

Be sure to check in here for more details! Alternatively, updates will also be posted on twitter as we did last year so be sure to follow the crew:

@bknudtson
@vseanclark
@theronconrey

We’re looking forward to seeing you this year again at the Mother of All vBeers, stay tuned for more details!

-Theron
unofficial vmworld party as a service provider

When

Sunday August 26th, from 8 – 11PM

Given the interest in both #v0dgeball and #vmunderground, we’ve coordinated this year! We’ve had a lot of questions about vOdgeball this year.  If you have a ticket, please be on time and we’ll set up a separate line for those of you that want to come party but don’t have a ticket.  No guarantees there folks, and remember, sponsoring vendors do have tickets available as well.

We’ll more than likely stick around after the party shuts down, so get ready for a great night back in SFO!

Registration

Additional Registration details can be found here: Golden Ticket Update!

Ticket Sales

We’re decided that the best way to handle ticketing moving forward is to charge a small fee.  In doing so we’ll donate 100% of the ticket sale proceeds to a local charity in the hosting city for VMworld as a way of saying thanks for letting us all party in your town.

For VMworld 2012 100% of the proceeds of ticket sales will go to Save the Bay.

Thanks for your support of #VMunderground and we look forward to seeing you at the party!

Where

Jillians!

2012 WuPaaS Golden Ticket Update

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Judging by the questions Brian, Theron and I are receiving on Twitter, email and in the men’s restroom, there is some keen interest on when tickets for the 2012 VMunderground WuPaaS (Warm-up Party as a Service) will be available.  So this blog post was necessary to communicate our intentions and to provide you instructions on how to get signed up AND how to be a responsible attendee of the party.

1. Physical Requirement

Make sure you can physically be in San Francisco on Sunday, August 26, at Jillian’s near the Moscone Center by 8 PM.  The party goes from 8 PM to 11 PM.

2. Ticket Required

If you satisfy condition #1, then know that you’ll need to have a ticket to gain entry to the WuPaaS event or be invited by one of our magnanimous sponsors.

3. Ticket Registration

Ticket registration will go live at Wednesday, August 1, 3:00 PM CDT (Chicago summer time) on EventBrite:  http://wupaas2012.eventbrite.com/ - Have your credit card in hand and ready.

4. Why is there a fee to a free party?

In the past we’ve had issues with people snapping up tickets for others and sometimes they didn’t end up showing up. Or they requested more tickets than they needed.  Our solution good, bad or ugly is to use the EventBrite features to take a small donation. In doing so we’ll donate 100% of the ticket sale proceeds to a local charity in the hosting city for VMworld as a way of saying thanks for letting us all party in your town.

This year, For VMworld US 2012 100% of the proceeds of ticket sales will go to Save the Bay.

5. Tickets will go fast!!!

Last year we sold out about 300 tickets in 5 minutes or so.  This year we have an even bigger venue so we’re targeting about 400 tickets for general giveaway, but even with the credit card addition on the sign-up form, we’re expecting these tickets to go quickly.

What if I don’t get a ticket, I’m on vacation or my dog died?

Please check in with our sponsors as they sometimes will offer a contest for a ticket.  Also, with a bigger venue and bigger pool of attendees, there will likely be a better chance to walk-up and gain entry once the deadline for ticketed entry has been reached. Last year we had quite a few walk-ups and I don’t think many (if any) were turned away.  If ticker holders aren’t there by 8:15 PM, whoever is in line gets in.  Since the venue is smack dab in the middle of VMworld City and near most of your hotels, you don’t have anything to lose by showing up for a chance to the party.  Worst case scenario you will meet some good folks in line and your can all go hit a local pub in the area if you can’t get in.
If you fly in late, don’t waste your time with a ticket.  Just show up and crash the party late.

That’s all you should need to know.  As always, keep an eye on #vmunderground Twitter feed for the latest updates on this year’s VMunderground.

Peace!

-Sean Clark

@vSeanclark